Short Term Holiday Letting Management in Loch Lomond & Trossachs, and across central Scotland
We operate a deliberately small portfolio of high quality, design-led short term lets, managing both our own properties and a select number of homes on behalf of likeminded owners.
Our background is rooted in five star hotel management, and we bring that level of hospitality, care and attention to detail into the short term letting space.
Combined with a passion for design, we ensure every property is beautifully presented and every guest experience feels effortless — a true ‘home from home’.
We work on a commission based model, meaning our success is directly aligned with yours. We only do well when your property does. This naturally drives our focus on cleanliness, maintenance, presentation and thoughtful pricing, allowing each home to perform at its best.
We partner with owners who see their property as an asset worth investing in - those who understand that careful upkeep, considered design and consistent standards are what set market-leading homes apart in an increasingly competitive landscape. If that sounds like you, we’d love to talk.
How can we help you?
Short Term Let Licenses
Any property which is operating as a short term let must have an approved license from their local authority. The minimum standards are uniform across Scotland, but each council area has their nuances of additional conditions and process differences.
Most owners do not need planning permission to let out an entire dwelling, yet every property must have a short term let licence approved, before marketing the property for short term lets. Operating without a license is a criminal offence, carrying fines up to £2,500.
There are four licence types: secondary letting, home letting, home sharing and a hybrid.
We can advise on the appropriate licence for your situation and complete the application on your behalf.
Leave it to us to ensure your property meets all mandatory conditions and arrange the necessary certificates for a successful application.
Having successfully taken properties through the licensing applications in 7 council areas, we are confident to handle any inspections or additional documentation requests.
Once your license is approced, we will keep you compliant as legislation evolves.
Interior Design, Staging, & Renovations
We believe good design is a strategic investment, not a ‘nice to have’.
The market has never been more competitive with new properties coming online all the time, particularly in the tourism hot-spots of Loch Lomond, Highland Perthshire and the Isle of Skye.
Properties furnished, dressed and photographed to a high standard will always be first to be booked, typically achieving 60% higher revenue than basic interiors with amateur photography.
Whether you’re furnishing from scratch or enhancing an existing space, our team provides:
Tailored design plans, furniture sourcing, and décor that complements the property’s architecture and landscape.
Professional staging and photography to capture your home in its best light, increasing booking rates and nightly yields.
Access to trade discounts and trusted suppliers.
See some of our previous work at www.fairgray.design
Marketing and Rate Management
Standing out in a crowded market takes more than being listed.
Owners who self manage often find themselves guessing at pricing, tweaking calendars late at night, and hoping visibility improves.
We take a more deliberate approach:
Intelligent pricing - Rates are reviewed and adjusted twice daily, responding to demand patterns, seasonality, school holidays, weather, and local events across Loch Lomond & The Trossachs. No static pricing. No guesswork.
Strategic distribution
Your property is placed where it will perform best. Alongside Airbnb and Booking.com, we use carefully selected niche and high-quality channels that attract the right type of guest for your home.Presentation that converts
SEO-optimised descriptions paired with considered, professional photography ensure your listing is not only seen, but chosen. We focus on clarity, mood and sense of place - never generic copy.Reputation that compounds
Our Superhost status and consistently strong review performance improve ranking, trust and conversion over time. Better guests, better reviews, better results.Curated in-property print guides
Each home features a refined, editorial guide with local recommendations and articles from The Fairgray Collection. It elevates the guest experience while encouraging repeat stays and cross-property bookings.
Our listings quietly outperform the market, without chasing volume.
Guest Communication
Our background in five star hotel management shapes everything from the first enquiry to post-departure follow ups.
Guest communication is clear, calm and proactive, with the right information shared at the right time to ensure stays feel effortless rather than over managed.
Each property is supported by a thoughtfully curated guest guide, offering practical property information alongside considered local recommendations. From local walks and restaurants to shops and experiences we love and trust. It allows guests to settle in quickly, understand the house, and experience Loch Lomond in a way that feels relaxed and informed.
If something crops up mid-stay, we’re on hand to help. We’re local and ‘on the ground’, meaning issues are handled promptly and properly, without escalation or disruption to the guest experience.
The result is a stay that feels looked after but never intrusive, and guests who leave feeling cared for and excited to return.
Cleanliness and Maintenance
This is where our five star background truly comes into its own. Our approach is deliberate, methodical and consistent.
Cleaning is carried out to hotel standards, and maintenance is proactive rather than reactive. Issues are identified early and addressed before they impact the guest experience or the long term condition of the property.
We are on the ground, actively looking after both property and guests; not managing from behind a screen. We regularly inspect our homes and work closely with a trusted network of local housekeepers and trades across Loch Lomond and the surrounding villages. These are people who understand rural homes, lochside locations, and the realities of seasonal weather and access.
From routine checks to post-storm inspections, oversight is hands on and continuous. This isn’t remote, keyboard-led management; it’s active stewardship.
The result is simple: homes that are consistently clean, well maintained and quietly protected, with a guest experience that feels effortless from arrival to departure.
About the company
The company was founded in late 2020 when Gordon Shaw bought his first investment property in Glasgow to use for short term letting.
Before setting up the business Gordon had 20 years experience in the hospitality industry, working in senior management positions in some of the top hotels in the country, including The Old Course Hotel in St. Andrews and Blythswood Square Hotel in Glasgow.
“With hindsight, setting up a travel and tourism based business in the middle of the pandemic was a bold move, but it felt right at the time and it taught me to be agile and lean from the very beginning.”
“Since a very young age I always wanted to follow my Grandmother’s footsteps and have my own hotel. They may be a bit smaller, but I treat the holiday lets as mini hotels and I work hard to ensure the guest experience is as good at my properties as it would have been in any 5 star hotel I’ve worked in. In my adult years I have developed a passion for architecture and interior design, and setting up the holiday-lets allows me to indulge my creative side.”
In early 2021 Gordon bought his second property, this time on the Isle of Skye, which has since featured in The Scotland on Sunday and The Aficionados magazine. In 2021 he also took on his first managed property, looking after a newly refurbished apartment in Glasgow on behalf another owner.
“I was delighted to win my first managed property in 2021 and I am proud of the portfolio we have built over the last few years. I don’t aspire to have a big portfolio of properties, but I am keen to grow the management side of the business in a manner that allows me to look after each property as I would look after my own.”